WWE 2K18 has a talented advocate in Snoop Dogg in the latest teaser for the video game in which Snoop busts a rhyme about the mythos of the WWE.
The intense spot 90 second called ‘Anthem’ was created by BarrettSF to promote the latest annual iteration of the wrestling video game before its release on 17 October. It shares so much information about the WWE franchise that fans who haven't tuned into the show in years could feasibly jump straight into WWE 2K18 with a working knowledge of the game.
Snoop Dogg, a long-time fan of the show, who’s appeared at live recordings numerous times to create controversy, headlines the latest work in an extensive campaign driving awareness about the game’s release.
“Being a WWE Superstar is all about creating a memorable character that stands out,” said Todd Eisner, creative director at barrettSF. “WWE 2K18 is the only place where those characters are yours to control.”